My most recent listing in Niagara Falls had a very similar result as my previous listing in Welland. Multiple offers, and sold firm on the second day on the market.
The difference in these two listings was the approach in pricing. Both listings I completed my Comparative Market Analysis to find an accurate listing price using all of the comparable sold listings, and finding the most comparable.
While doing this I look at the active listings to see what the competition is like. This is when I found a great opportunity for my Sellers to take advantage of a market gap. This market gap exists when you have no competitive listings in a certain price range, and you can push your home’s list price to the top of this range.
Using this market knowledge and awareness, we pushed the listing price to this number, and were still able to get multiple offers, and put the Sellers in the BEST place to make the MOST money possible!
To learn more about the listing process, or my listing formula and how to consistently make the most money selling your home click here!